For a full index of all the posts related to nextMEDIA, check out BrandingDavid.com where I will be updating everyone on various sessions.
Robert Montgomery, CEO of Achilles Media took the stage first to apologize for the various issues, from the registration line-up and onwards.
He was amusing as he introduced Mark Greenspan, Director of Digital Media at Achilles Media. Mark stood out in the crowd with his blazer and its white trim. He presented in a fairly monotone voice, but was fairly high energy, seeming excited about the event, and what it meant.
His hope is that the event gives a snapshot of digital media revenue today, a great idea, and hopefully it translates well going forward. Some of the sources for revenue building that they wanted to cover is multi-platform advertising, sponsorship and branded entertainment, e-commerce, pay per use and licensing.
“Our goal is to make the most relevant mix possible and service the industry the best we can” - Mark Greenspan.
One amazing thing that they have created this year was their Match Maker system, that allows people to connect with others in their field or people that might be helpful to their businesses.
Shelly Palmer, of MediaBytes and the Managing Director of the Advanced Media Ventures Group, was then introduced to lead the first topic entitled Economic Meltdown? Will “Free” Save the Future?
He started by getting everyone to introduce themselves to the person next to them in the room. Everyone started actually doing it, and a few real connections might have been made.
“I am going to talk about what they wanted me to talk about, and then flip the script because what they wanted me to talk about is depressing…” - Shelly Palmer.
Shelly’s way of talking was powerful and fairly commanding. He was confident, and interesting to listen to. He made a bold statement early on to say that there will never be a YouTube killer. He did concede that there were better technologies and sites for video distribution, but said that none will ever be the hit that YouTube is today.
“I’m in business to make money, everything else is just a hobby” - Shelly Palmer.
Shelly, also smartly talked about currencies online, saying that money, or cash is not the only currency worth trading online. The currencies of attention, intention, fame, respect, and passion are all important online and worth considering going forward.
He also talked about how, if the music industry understood these things, they would have been able to build bigger brands, rather than kill their business.
One question that really caught my attention was, “what is the value, pre-advertisement click of someone on your site?” He touched on the fact that there is no scarcity online. There is an oversupply of content and information, and so users are not controlling everything. He says that the CPM of advertisements must drop to zero, as only the gatekeepers like Google, Yahoo and Microsoft have any control over scarcity as the ads on their sites will be the most important.
A.I.D.A. - awareness, interest, desire, action are the phases of the purchase funnel and you need to push visitors down that funnel to convert the currencies of the Internet into cold, hard cash.
Awareness doesn’t always solve the problem of translating the currencies of the web to money, as you need to build up interest and desire to continue to push them down the funnel. Shelly used the example of Coca-Cola. Everyone knows who they are and what they sell, but awareness alone doesn’t sell product.
He closed out with a few well placed questions, and everyone seemed to be interested in what he covered, since it was a great primer in advertising, new media and the direction of the industry.
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知道CSS Reset是什么吗？通常情况下，它也被写成Reset CSS，即重设浏览器的样式。在各种浏览器中，都会对CSS的选择器默认一些数值，譬如当h1没有被设置数值时，显示一定大小。但并不是所有的浏览器都使用一样的数值，所以，有了CSS Reset，以让网页的样式在各浏览器中表现一致。
正在使用CSS的你，用过CSS Reset吗？当然，或许你用了，却不知道正在用，比如你可能用到：
* { padding: 0; margin: 0; border: 0; }
这也是一款CSS Reset的方法，让所有的选择器的padding、margin和border都设置成0。这是一种强大的方法，也是最简单，最安全的方法，不过，也是最占用资源的方法。对于小型的网站来说，用这个并不会带来大的资源浪费，但如果是像Yahoo这种架构非常大的网站，刚需要有选择地进行CSS重设，以减少资源浪费。下面是Yahoo的CSS重设代码，也是受最多人喜爱的CSS Reset方法，YUI选择的方法是：
body,div,dl,dt,dd,ul,ol,li,h1,h2,h3,h4,h5,h6,pre,
form,fieldset,input,textarea,p,blockquote,th,td {
padding: 0;
margin: 0;
}
table {
border-collapse: collapse;
border-spacing: 0;
}
fieldset,img {
border: 0;
}
address,caption,cite,code,dfn,em,strong,th,var {
font-weight: normal;
font-style: normal;
}
ol,ul {
list-style: none;
}
caption,th {
text-align: left;
}
h1,h2,h3,h4,h5,h6 {
font-weight: normal;
font-size: 100%;
}
q:before,q:after {
content:”;
}
abbr,acronym { border: 0;
}
OK，相信你也已经了解了CSS重设的目的，或许你也可以根据自己的喜好，写一个自己的CSS重设系统，毕竟大家的需求和习惯的不同的。而你可以参照下面的几款：
Ateneu Popular CSS Reset
html, body, div, span, applet, object, iframe, h1, h2, h3,
h4, h5, h6, p, blockquote, pre, a, abbr, acronym,
address, big, cite, code, del, dfn, em, font, img, ins,
kbd, q, s, samp, small, strike, strong, sub, sup, tt,
var, dl, dt, dd, ol, ul, li, fieldset, form, label, legend,
table, caption, tbody, tfoot, thead, tr, th, td {
margin: 0;
padding: 0;
border: 0;
outline: 0;
font-weight: inherit;
font-style: inherit;
font-size: 100%;
font-family: inherit;
vertical-align: baseline;
}
:focus { outline: 0;}
a, a:link, a:visited, a:hover, a:active{text-decoration:none}
table { border-collapse: separate;border-spacing: 0;}
th, td {text-align: left; font-weight: normal;}
img, iframe {border: none; text-decoration:none;}
ol, ul {list-style: none;}
input, textarea, select, button {font-size: 100%;font-family: inherit;}
select {margin: inherit;}
hr {margin: 0;padding: 0;border: 0;color: #000;background-color: #000;height: 1px}
Chris Poteet’s Reset CSS
* {
vertical-align: baseline;
font-family: inherit;
font-style: inherit;
font-size: 100%;
border: none;
padding: 0;
margin: 0;
}
body {
padding: 5px;
}
h1, h2, h3, h4, h5, h6, p, pre, blockquote, form, ul, ol, dl {
margin: 20px 0;
}
li, dd, blockquote {
margin-left: 40px;
}
table {
border-collapse: collapse;
border-spacing: 0;
}
Eric Meyer Reset CSS
html, body, div, span, applet, object, iframe, table, caption,
tbody, tfoot, thead, tr, th, td, del, dfn, em, font, img, ins,
kbd, q, s, samp, small, strike, strong, sub, sup, tt, var,
h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr,
acronym, address, big, cite, code, dl, dt, dd, ol, ul, li,
fieldset, form, label, legend {
vertical-align: baseline;
font-family: inherit;
font-weight: inherit;
font-style: inherit;
font-size: 100%;
outline: 0;
padding: 0;
margin: 0;
border: 0;
}
:focus {
outline: 0;
}
body {
background: white;
line-height: 1;
color: black;
}
ol, ul {
list-style: none;
}
table {
border-collapse: separate;
border-spacing: 0;
}
caption, th, td {
font-weight: normal;
text-align: left;
}
blockquote:before, blockquote:after, q:before, q:after {
content: "";
}
blockquote, q {
quotes: "" "";
}
Tantek Celik Reset CSS
:link,:visited { text-decoration:none }
ul,ol { list-style:none }
h1,h2,h3,h4,h5,h6,pre,code { font-size:1em; }
ul,ol,li,h1,h2,h3,h4,h5,h6,pre,form,body,html,p,blockquote,fieldset,input
{ margin:0; padding:0 }
a img,:link img,:visited img { border:none }
address { font-style:normal }
Christian Montoya Reset CSS
html, body, form, fieldset {
margin: 0;
padding: 0;
font: 100%/120% Verdana, Arial, Helvetica, sans-serif;
}
h1, h2, h3, h4, h5, h6, p, pre,
blockquote, ul, ol, dl, address {
margin: 1em 0;
padding: 0;
}
li, dd, blockquote {
margin-left: 1em;
}
form label {
cursor: pointer;
}
fieldset {
border: none;
}
input, select, textarea {
font-size: 100%;
font-family: inherit;
}
Rudeworks Reset CSS
* {
margin: 0;
padding: 0;
border: none;
}
html {
font: 62.5% "Lucida Grande", Lucida, Verdana, sans-serif;
text-shadow: #000 0px 0px 0px;
}
ul {
list-style: none;
list-style-type: none;
}
h1, h2, h3, h4, h5, h6, p, pre,
blockquote, ul, ol, dl, address {
font-weight: normal;
margin: 0 0 1em 0;
}
cite, em, dfn {
font-style: italic;
}
sup {
position: relative;
bottom: 0.3em;
vertical-align: baseline;
}
sub {
position: relative;
bottom: -0.2em;
vertical-align: baseline;
}
li, dd, blockquote {
margin-left: 1em;
}
code, kbd, samp, pre, tt, var, input[type='text'], textarea {
font-size: 100%;
font-family: monaco, "Lucida Console", courier, mono-space;
}
del {
text-decoration: line-through;
}
ins, dfn {
border-bottom: 1px solid #ccc;
}
small, sup, sub {
font-size: 85%;
}
abbr, acronym {
text-transform: uppercase;
font-size: 85%;
letter-spacing: .1em;
border-bottom-style: dotted;
border-bottom-width: 1px;
}
a abbr, a acronym {
border: none;
}
sup {
vertical-align: super;
}
sub {
vertical-align: sub;
}
h1 {
font-size: 2em;
}
h2 {
font-size: 1.8em;
}
h3 {
font-size: 1.6em;
}
h4 {
font-size: 1.4em;
}
h5 {
font-size: 1.2em;
}
h6 {
font-size: 1em;
}
a, a:link, a:visited, a:hover, a:active {
outline: 0;
text-decoration: none;
}
a img {
border: none;
text-decoration: none;
}
img {
border: none;
text-decoration: none;
}
label, button {
cursor: pointer;
}
input:focus, select:focus, textarea:focus {
background-color: #FFF;
}
fieldset {
border: none;
}
.clear {
clear: both;
}
.float-left {
float: left;
}
.float-right {
float: right;
}
body {
text-align: center;
}
#wrapper {
margin: 0 auto;
text-align: left;
}
Anieto2K Reset CSS
html, body, div, span, applet, object, iframe,
h1, h2, h3, h4, h5, h6, p,
blockquote, pre, a, abbr, acronym, address, big,
cite, code, del, dfn, em, font, img,
ins, kbd, q, s, samp, small, strike,
strong, sub, sup, tt, var, dl, dt, dd, ol, ul, li,
fieldset, form, label, legend,
table, caption, tbody, tfoot, thead, tr, th, td,
center, u, b, i {
margin: 0;
padding: 0;
border: 0;
outline: 0;
font-weight: normal;
font-style: normal;
font-size: 100%;
font-family: inherit;
vertical-align: baseline
}
body {
line-height: 1
}
:focus {
outline: 0
}
ol, ul {
list-style: none
}
table {
border-collapse: collapse;
border-spacing: 0
}
blockquote:before, blockquote:after, q:before, q:after {
content: ""
}
blockquote, q {
quotes: "" ""
}
input, textarea {
margin: 0;
padding: 0
}
hr {
margin: 0;
padding: 0;
border: 0;
color: #000;
background-color: #000;
height: 1px
}
CSSLab CSS Reset
html, body, div, span, applet, object, iframe, h1, h2, h3,
h4, h5, h6, p, blockquote, pre, a, abbr, acronym, address,
big, cite, code, del, dfn, em, font, img, ins, kbd, q, s, samp,
small, strike, strong, sub, sup, tt, var, dl, dt, dd, ol, ul, li,
fieldset, form, label, legend, table, caption, tbody, tfoot,
thead, tr, th, td {
margin: 0;
padding: 0;
border: 0;
outline: 0;
font-weight: inherit;
font-style: inherit;
font-size: 100%;
font-family: inherit;
vertical-align: baseline;
}
:focus {
outline: 0;
}
table {
border-collapse: separate;
border-spacing: 0;
}
caption, th, td {
text-align: left;
font-weight: normal;
}
a img, iframe {
border: none;
}
ol, ul {
list-style: none;
}
input, textarea, select, button {
font-size: 100%;
font-family: inherit;
}
select {
margin: inherit;
}
/* Fixes incorrect placement of numbers in ol’s in IE6/7 */
ol { margin-left:2em; }
/* == clearfix == */
.clearfix:after {
content: ".";
display: block;
height: 0;
clear: both;
visibility: hidden;
}
.clearfix {display: inline-block;}
* html .clearfix {height: 1%;}
.clearfix {display: block;}
像你看到的，这些都大同小异，需求不同，方法也就不同。我自己偏向于喜欢Yahoo的CSS Reset，也用了Yahoo的代码。你，有自己的CSS Reset体系吗？或许可以分享出来！
CSS Reset 代码来源：10 Técnicas para Reset CSS
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We’re on the fast track to WordPress 2.7. The new dashboard has been subjected to a couple of surveys, the icons to be used for the admin interface will be decided upon with a contest, and a new 2.7 beta has been released. The version has the following new features, such as:
Part of the road map to WordPress 2.7 would be 
